Beauty and the East – the skin and hair provides businesses abroad

Yorkshire and a hair-care company has ambitious plans for its turnover of £ 2 million to £ 10m after his foot in the lucrative Middle East and Russian markets.

Suprem Europe, based in Leeds and distributes products under the brand Hempz was confirmed by former Tim Driver Solarium seller in 2003.

Now it came to the recession by Buck, in countries such as Israel, Jordan, Kuwait and Saudi Arabia, which are not those of the global crisis, as Western Europe and the States United.

He is currently in negotiations with four or five companies cosmetics lounge in Dubai, Suprem although Europe can not, more details to a treaty has been established.

Mr Driver said: “The exhibition went very well., Exports have really started to grow during the year and Russia’s economy is four beds in the years to come.

“It took 18 months and see the people in Russia and now we sell more.” The Russian market, which has increased Western interest in clothing and beauty products below average over the past ten years, is currently valued at £ 500,000 and £ 750,000 for the company.

Suprem Europe is a franchise business Suprem American Beauty, has 10 full time employees as a representative of the Netherlands and Paris. He received a significant boost earlier this year, Super Model Helena Christensen in New York showed a photo shoot for In Style magazine, she uses Hempz Body Butter – an all-over cream-enriched seed extract hemp, shea butter and cocoa. The products are also on the composition of the soap opera Hollyoaks.

Supreme is also particularly interested in the development, India, where a population of 1.1 million and Mr. pilot estimated that nearly one fifth of the market is in the nature of the products.

The company will also be in the Middle East and Mr. Driver said that women in countries where taking in burkas, are interested in cosmetics. Once in the privacy of their country of origin of the use and Hempz products like body, he said.

Last year, Hempz to an agreement with Russia, the largest store Douglas, and must be sold, with other high-end cosmetics, such as La Prairie, Bliss and Molton Brown. Mr. Driver described the activity as “a big step for Hempz, one of the quality mark at home in Russia.”

In the United Kingdom is limited by Hempz tradeshows, including the famous hairdresser Vidal Sassoon.

Mr. Driver, whose first task was to roast fish and chips to his father in the shop Burmantofts, Leeds, began his career as an entrepreneur with his father through the sale of rental of deckchairs and.

Natural

Hempz distributes quality hair and beauty products with cannabis seeds and extracts oil and money on the growing demand for natural ingredients. It also offers tanning lotions, vitamins A, C and E.

The use of bronze and Caramel Dihydroxyacetone (DHA), from plants such as beet and cane sugar, the works of darkening of the skin cells of the epidermis, the outer layer of the skin, as well as a change of color within a few hours.

Suprem a new range of four products of tanning in May to mark the bronze for people to apply only for the evening.