forty years of experience in beauty, a symbol of elegance and fashion, the confidence of millions of women, and for the first time, a full line of professional shampoos and treatments in beauty salons.

Looking for women who come every year, and the whole world, to the salons of Jean Louis David, the idea of offering a range of different treatments to the other … to discover and adopt it at the hairdressers at home. Addressing urban women and active invent gestures for them to provide them with life without compromising its beauty … this is the objective of the new professional range URBAN JEAN LOUIS DAVID SALON CARE. MOMENTS OF PURE PLEASURE stickiness and pearly textures, subtle and refined fragrance, gestures and habits unpublished beauty … Both at the hairdressers at home, the line Urban Care Jean Louis David is a real journey for the senses that eliminates the stress of city. FORMULATIONS OF THE MOST ADVANCED TECHNOLOGY Especially in the city, the hair is subjected to pollution, UVA and UVB rays, stress … like the skin. So, little by little, it loses brightness, softness, and looks, off dry, rough and undisciplined. Urban Care Line, available exclusively in salons Jean Louis David, was created to protect the hair of urban women, despite the rush, they worry about the beauty of your hair … as much as that of your skin. To get a flawless result, Jean Louis David has been associated with the Group Alès, an expert in the treatment of hair, who has studied the five most common types of hair in women. Have created an exclusive dual-action technology to provide comprehensive solution for the hair: ACTIVE No. 1 on the surface of the hair: the PRONAL Bioprotect ®. Active star of the range, is present in all its products. This asset mix of anti-pollution plant extracts carefully selected, serving as a real shield against attack from day to day and its destructive effects on the scales and the cuticle of the fiber (suspended particulates, urban pollution, free radicals, UV …). The PRONAL Bioprotect ® is a powerful antioxidant involved in metabolism and protects the hair structure of the hair. The magic formula of the line Urban Care! Activity No. 2, in the heart of the fiber complex vitamins, essential to the health of hair and tailored to their specific problems, which penetrate deeply into providing what it needs to regain its strength and beauty. Because it is not a choice between complying with tight schedules or enjoy your free time, Jean Louis David has searched products simple to use, fast acting and efficient treatment without rinsing, and biphasic lotions day cream, concentrated authentic performance! easy to use in a jiffy! Where? Sales exclusive Salones Jean Louis David.