Procter & Gamble bought the brand for men skin care Zirh

Procter & Gamble Co. said Tuesday it will buy the line of skin care for men Zirh, its latest acquisition to try to capture more market toiletries for men.

The largest consumer of products recently purchased The Art of Shaving build its product range for men. The Cincinnati-based company also owns Gillette, Old Spice and Braun.

Headquartered in New York, Zirh was founded in 1995 and manufactures products that use oils and natural extracts.